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Ignite 2027 by Elite
February 4–6, 2027 | M Resort Spa Casino

Las Vegas / Henderson, Nevada

Two days for independent shop owners who are ready to step out of the daily grind, get clear on what's next, and come home with a plan they can actually use.

Register for Ignite 2027 View Agenda What Attendees Say

When was the last time you stepped away from the shop and came back with real clarity?

You're leading a team, taking care of customers, watching margins, and making calls that affect your employees, their families, and your own future. Most days, there's no time left to think about where the business is going.

That's why Ignite exists. For two days, you'll be in a room with shop owners, coaches, and industry experts who understand exactly what you're carrying, and you'll leave with practical ideas, real relationships, and a clear next step.

Sometimes the breakthrough isn't another tool or marketing campaign. It's the right conversation with the right people at the right time.

~250Shop Owners & Industry Leaders
4.7/5Average Attendee Rating
80%+of attendees said they plan to return

You didn't get into this business to feel stuck.

Every year, shop owners come to Ignite looking for answers. They leave with something even more valuable:

Clarity on What to Do Next

Practical strategies you can put to work as soon as you're back, not a notebook of ideas you'll never open again. Real solutions from people who have already solved the problems you're facing.

Leadership That Actually Works

The best shop owners aren't just skilled technicians. They're leaders. Ignite helps you communicate better, build a stronger team, and run a business that doesn't depend entirely on you.

A Community That Gets It

Nothing replaces a room full of people who know exactly what you're carrying. The relationships built here often turn into friendships, mentors, and accountability partners long after the event ends.

What Makes Ignite Different?

Ignite is built to be more than a conference. It's a place where you'll feel welcomed, challenged, and supported by people who want you to win.

We focus on:

  • High-level business education
  • Practical strategies you can actually implement
  • Real-world operational insights
  • Proven systems and processes
  • Genuine relationships
  • Community over competition

No hype and no hard sell. Just real conversations, proven ideas, and people who want to see you succeed.

What You'll Walk Away With

  • Practical strategies you can apply in your shop
  • Leadership tools for building a stronger team
  • New ideas for growth, profitability, marketing, and operations
  • Real conversations with other shop owners who understand the business
  • Access to Elite coaches, industry experts, sponsors, and partners
  • Renewed clarity on what to do next

Featured 2027 Experiences

  • Opening Keynote with Damon Dunn: Locked In Leadership
  • Interactive Automotive Business Simulation
  • Marketing Panel with Q&A
  • Elite Coaches Panel with Q&A
  • Breakout education sessions
  • Rooftop Sunset Welcome Reception at LUX
  • Sponsor Expo and networking time

Ignite 2027 Agenda

February 4–6, 2027 | M Resort Spa Casino | Las Vegas / Henderson, Nevada

Agenda is subject to change as speakers and sessions are finalized.

The Schedule

Thursday, February 4Pro Service Peer Group Training

Pro Service Day begins at 8:00 AM. (Elite Pro Service is a member-only Peer Group)
Pro Service attendees should plan travel accordingly.

Thursday is for Elite Pro Service Peer Group members and registered Pro Service guests only. Expect a full-day leadership workshop, peer discussion, lunch, and an evening offsite.

Planned Highlights

Registration and welcome

Full-day leadership workshop with Elise Mitchell

Educational Pro Service case study

Lunch and networking breaks

Pro Service group photo

Exclusive evening dinner and outing at the Shelby Heritage Center

Friday, February 5Ignite Main Conference 🔥 Day 1

Day 1 of the main conference: leadership, practical education, time with your peers, and an interactive business simulation built for shop owners.

Planned Highlights

Opening welcome from Elite leadership

Opening keynote with Damon Dunn: Locked In Leadership

Breakout education sessions

Lunch and networking

Interactive Automotive Business Simulation

Client success spotlights

Rooftop Welcome Reception at LUX

Saturday, February 6Ignite Main Conference 🔥 Day 2

Day 2 keeps the momentum going with panels, breakout sessions, time with sponsors and Elite coaches, and a hands-on workshop to turn your ideas into a plan.

Planned Highlights

Morning welcome

Marketing Panel with Q&A moderated by industry leader Joe Marconi

Breakout education sessions

Lunch and networking

Sponsor expo and networking time

Elite Coaches Panel with Q&A moderated by Doug Callaghan, Elite's Director of Coaching

Client success spotlights

Interactive Business Planning Workshop

Closing session

Sessions & Panels

A closer look at the breakouts, panels, and workshop happening on Friday and Saturday.

Breakout Sessions - 45 min each

Topics are being finalized and will be announced as they're confirmed. Presenters so far:

Kaizen CPAs | AutoTechIQ | Detect Auto | LIFT Auto Repair Marketing | Tekmetric | Turnkey Marketing
More presenters to be announced.

Marketing Panel

A marketing panel with Q&A, hosted by industry leader Joe Marconi. Panelists:

AutoBoost | Kukui | OktoRocket | Shop Marketing Pros | Turnkey Marketing

Elite Coaches Panel

Hosted by Doug Callaghan. Elite coaches share what they see working in successful repair shops: leadership, growth, accountability, and actually following through.

Interactive Business Planning Workshop: Step Into the Future — The Shop of 2037

What will your shop look like 10 years from now? Elite Pro Service peer group Founder Jim Murphy and Pro Service Facilitator Nick Fox lead an interactive workshop on where auto repair is headed and what it takes to build a shop worth owning in 2037.

You'll work alongside other owners to set goals and map out the steps you can take today.

What Attendees Say

“The first year of Ignite, I left with tools. The second year I left with the right mindset.”

Dan Schrader · Ignite 2026 attendee

“Keep going. This event was life changing for me.”

Andrew Klement · Ignite 2026 attendee

“This conference was a perfect blend of Dale Carnegie and Extreme Ownership. Good people, great talks, and no pushy sales stuff.”

Heidi Moore · Ignite 2026 attendee

“I was blown away by how amazing it was. Really enjoyed every part of it.”

Christopher Miller · Shop Owner & Ignite 2025 attendee

“Loved every minute of it. Learned a lot on growing personally and for our business.”

Nate Winston · Shop Owner & Ignite 2025 attendee

“It was an unforgettable experience packed with new skills, innovative ideas, and actionable strategies. A huge shoutout to Elite Worldwide for hosting such an empowering event. Excited to put everything we learned into action.”

Jamie Kellerman · Shop Owner & Ignite 2025 attendee

“The event was both inspiring and transformative, and I truly appreciate the dedication and passion you and your team poured into making it such a success.”

Leon Martin · Shop Owner & Ignite 2025 attendee

Ready to be in the room?

Spend two days away from the daily demands of the shop, connect with other growth-minded owners, and come home with ideas you can use right away. Space is limited.

Register for Ignite 2027

Hotel Reminder

Special Ignite room rates are available at the M Resort while inventory lasts. The Ignite room block closes January 4, 2027 at 5:00 PM PST.

Featured Media Partner: Confessions of a Shop Owner Podcast

Hosted by long-time shop owner and Elite client Mike Allen, this podcast pulls back the curtain on the realities of running an independent auto repair shop — from leadership and hiring to the everyday challenges of ownership. Mike will be joining us at Ignite 2027 to record live episodes with shop owners and industry leaders throughout the event. Learn more here.

Automotive Industry Media Partner: Ratchet+Wrench

Ratchet+Wrench is the auto care industry’s premier source of news, research, features, best practices, business intelligence, and market trend analysis. Ratchet+Wrench provides repair shop owners and operators with the information they need to operate more efficiently and profitably in a rapidly evolving service and repair landscape.

Hotel Information:
The M Resort Spa Casino
12300 Las Vegas Blvd South
Henderson, NV 89044

Hotel Phone: 1-702-797-1000

Ignite 2027 Group Room Rates

Special Ignite group rates are available while inventory lasts:

Wednesday, Feb. 3: $99/night
Thursday, Feb. 4: $119/night
Friday, Feb. 5: $199/night
Saturday, Feb. 6: $199/night

Rates are per room, per night for single or double occupancy, plus applicable taxes and the $39.99 nightly resort fee.

Book your hotel room:
Online: book through this link
Phone: call 877-673-7678 and reference group code SEWI27

The room block closes Monday, January 4, 2027 at 5:00 pm PST and is subject to availability.

Hotel Policies: Guests must be 21 years of age or older to check in. Individual reservations must be canceled at least 48 hours prior to arrival to avoid penalties. A $150 incidental deposit is required at check-in.

Airport:
We recommend booking all personal flights through LAS
Distance to hotel: <13 miles

Ground Transportation:

Shuttle Service Shuttle services to and from the Harry Reid International Airport (LAS) are available from 7 a.m. – 7 p.m. daily, by reservation only. Due to capacity restrictions, reservations are subject to availability and must be made 72 hours in advance by emailing [email protected]. Should any issues arise with your shuttle service, please call the M Resort Bell Desk at 702-797-1115.

Uber/Lyft are available at the airport.

Onsite parking available
Parking Map_M Resort.pdf

Dining:
Lunch will be provided Friday and Saturday.
Welcome reception will be held Friday evening.

Want to Sponsor 🔥Ignite 2027 or attend as a vendor? 

➡️ Review the Sponsor Prospectus here.

⚠️ Registering more than just yourself?
Great! You'll find a blue "Add Another Registrant" button below (above billing and below this registration section).
You can add another registrant's details once your registration section has been completed.

 Please use a separate and unique email for each registrant.

Registration Policy: Each person attending must be registered with a purchased ticket.

Cancellation Policy: 100% refund for registration available until December 18th, 2026.

Photo/Audio/Video Agreement: By registering for Ignite by Elite, you agree that Elite Worldwide may photograph, record, or videotape you during the event and use these images and recordings for promotional purposes.

Questions? Contact us at [email protected]

*Elite will never share your contact information without your consent!

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What is Ignite by Elite?

Ignite 2027 is Elite Worldwide's annual conference designed to help automotive shop owners, managers, and industry professionals improve leadership, profitability, operations, team development, and business growth.

The event combines world-class speakers, practical education, peer networking, industry partners, and transformational experiences designed specifically for the automotive aftermarket.

Who is it for? Do I have to be an Elite client?

Any automotive repair shop owner, manager, industry professional, coach, or future shop leader is welcome to attend, whether or not they are currently part of an Elite coaching program.

Why should I attend?

Ignite is designed to help you:

  • Improve profitability
  • Strengthen leadership skills
  • Build a stronger team
  • Learn proven operational strategies
  • Connect with high-performing shop owners
  • Leave with practical ideas you can implement immediately

You'll gain both inspiration and actionable takeaways.

What makes Ignite different from other industry conferences?

Ignite is intentionally designed to be more than a conference. Along with world-class education and keynote speakers, you'll spend meaningful time networking with fellow shop owners, Elite coaches, industry experts, and partners who understand the challenges you face every day.

You'll leave with practical ideas you can implement immediately, new relationships, and renewed momentum for your business and team.

What is included?

Your registration includes:

  • Two full days of practical training, business strategies, and leadership development
  • Industry-leading keynote speakers
  • Breakout sessions and workshops
  • Lunches during the conference
  • Friday evening Welcome Reception at LUX Rooftop Lounge
  • Networking opportunities
  • Access to sponsors and industry partners
  • Event materials and resources
I've never attended Ignite before. Will I fit in?

Absolutely. Many attendees are first-time guests, and one of the things people consistently tell us is how welcoming the Ignite community feels.

You'll have opportunities to meet fellow shop owners, coaches, speakers, sponsors, and Elite team members throughout the event. Our goal is for every attendee to feel welcomed, known, and supported.

Do I have to stay at the M Resort?

No. You're welcome to stay wherever works best for you.

However, most attendees choose to stay at the host hotel to maximize networking opportunities and take full advantage of the event experience. Many of the best networking conversations happen before sessions, after sessions, and during meals, which is why most attendees choose to stay on property. Booking within the room block also helps Elite fulfill its hotel commitments and keep future event costs manageable.

What amenities does the M Resort offer?

The resort features:

  • Complimentary airport shuttle (reservation required)
  • Complimentary self-parking and valet parking
  • Multiple restaurants and lounges
  • Luxury spa and salon
  • Fitness center
  • Resort-style pool complex
  • Casino
  • Spacious guest rooms with floor-to-ceiling windows
  • Views of the Las Vegas Strip and surrounding mountains
  • Easy access to all Ignite activities and networking opportunities
What are hotel check-in and check-out times?

Check-In: 3:00 PM | Check-Out: 11:00 AM
*Subject to hotel policies and availability.

Is there a resort fee?

Yes. The hotel currently charges a daily resort fee of $39.99 plus applicable taxes. This fee is paid directly to the hotel and is subject to change. The resort fee includes amenities such as airport shuttle service and other hotel services.

Who is Elite Worldwide?

For more than 30 years, Elite has helped shop owners improve profitability, leadership, work-life balance, and long-term business success through coaching, peer groups, and training.

Will there be networking opportunities?

Yes. Networking is intentionally built into the Ignite experience through meals, breaks, the Friday evening Welcome Reception at LUX Rooftop Lounge, sponsor interactions, breakout sessions, and community activities.

Many attendees tell us the conversations they have outside the classroom are just as valuable as the presentations themselves.

What Should I Wear?

Business casual is recommended for all Ignite sessions and networking events. Meeting rooms can feel cool, so we recommend bringing a light jacket or sweater.

What should I bring?

We recommend bringing:

  • A notebook or device for note-taking
  • Business cards
  • Comfortable business-casual attire
  • A light jacket or sweater for meeting rooms
  • An open mind and willingness to engage with fellow attendees
Can I Bring My Spouse or Guest?

Yes, but meals require registration.

Questions?

Please contact: [email protected]

We're happy to help!

Want to Sponsor 🔥Ignite 2027 or attend as a vendor? ➡️ Review the Sponsor Prospectus here.

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